Game design is the creative process of crafting the content and rules of a game, involving various elements like mechanics, storytelling, and aesthetics to create engaging experiences for players. It requires a blend of creativity, technical knowledge, and understanding of player psychology to design compelling gameplay. Game designers work on developing the core concepts, prototyping ideas, and refining them through playtesting to ensure the final product is enjoyable and balanced. The process often involves collaboration with other disciplines, such as art, programming, and sound design, to bring the game world to life.