Graphic design is the art and practice of creating visual content to communicate messages effectively. It combines typography, imagery, color, and layout to produce visually appealing designs that capture attention and convey information. Graphic designers work on various projects, including branding, advertising, print and digital media, and user interfaces, using design principles to solve problems and create cohesive visual experiences. They employ creative thinking and technical skills to translate ideas into impactful visuals, often collaborating with clients and other creative professionals to meet specific goals and objectives.